Admissions & Aid

What can you do with a marketing degree?

Every organization — for-profit and nonprofit alike — cares about creating customer value. This is what marketing is all about, and it's integral to almost every aspect of business. It's also a field that offers reliable growth. The U.S. Bureau of Labor Statistics projects that employment of advertising, promotions, and marketing managers will grow 6 percent over the next decade, faster than the average for all occupations.

Our marketing major prepares you to think strategically about the role of marketing across a wide variety of organizations and create value for businesses large and small. When you graduate, you can look forward with confidence: 80% of UM's College of Business graduates are employed in their field or accepted to graduate school.

Why employers choose UM marketing graduates

Employers hire our marketing students because they are well-trained, hardworking, hit the ground running, and have deep expertise in digital and quantitative aspects of marketing. Because UM is one of only 23 schools in the five-state region (WA, OR, ID, MT, WY) and one of three schools in Montana to hold AACSB business accreditation, employers can also rely on our marketing degree graduates to meet the highest standards as professionals, and possess the most up-to-date skills and knowledge.

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Marketing jobs

From small local marketing agencies to Fortune 500 companies like Microsoft, Google, and Nike; to professional sports franchises including the Los Angeles Lakers and the Tampa Bay Rays; graduates of our bachelor's degree in marketing go on to a wide range of successful careers. Examples of marketing jobs include:

• Marketing manager
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• Account executive
• Marketing coordinator
• Advertising manager
• Market analyst
• Media buyer
• Social media marketer
• Market research manager
• Public relations director
• Brand manager

Marketing Salary

How much can you expect to earn with a major in marketing? We estimate that graduates of our marketing bachelor's degree earn an average of $49,943, but you can potentially make much more depending on your experience and occupation. Here are average marketing salaries for several top jobs in the field, based on recent data from the U.S. Bureau of Labor Statistics:

• Public relations specialists: $61,150
• Market research analysts: $63,790
• Sales managers: $126,640
• Advertising, promotions, and marketing managers: $135,900